Conceptualizing emotions through discourse: a pragmatic view on the reader's interest

The paper adopts a sociopragmatic approach to the study of emotion processes and investigates discursive traits reader’s interest. field written popularization was examined establish how it conceptualizes interest through discourse structures. text materials were obtained experimentally. They consist 104 pairs expository text; each includes published in an academic source popular science created by participant for provoking comparative methods empirical analysis are used identify describe popularisation strategies. results show that participants employed four strategies transform texts: reduction N = 94), simplification (N 81), contextualization 58), concrete elaboration 17). tend present most significant ideas, reduce efforts processing, introduce reader into discourse-world. findings suggest aim enhance optimal relevance conceptualize communicative dimension relevance.